Bhadrachalam

Bhadrachalam History

Exigency of Incarnation
The history depicts that the need emerged the incarnation of Vykuntha Rama was that to fulfill a long desire of his ardent devotee Bhadra.
Maharshi Bhadra
Bhadra performed penance at the bank of river Godavari in this ” Dandakaranya ” to get grace of lord Rama and in countenance of his beloved God – The exulted “Rishi” implored Rama to be seated on his head ,but Rama who was in search of his consort Sita gave promise to his Bhakta that his desire would be fulfilled on his way back , after finding Sita and accomplishing the process of punishing the wicked Ravana and establish ‘Dharma’ . Thus the sage had been in continuation of the frightened penance as Rama could not accomplish the promise in Ramavatara . Then Sri Mahavishnu manifested himself as Vykuntha Rama and rushed to his devotee Bhadra , signaling hisarrival by blowing ‘Shanku’,accompanied by his consort Sita and brother Laxmana , resembling that of ‘Gajendra Moksham ‘ – Thus , the moorthies of Rama ( having four hands ) – Shanku on the right , Chakra at his left and Dhanurbhana ( Bow and Arrow in the rest two hands ) , Sita had condescended on the left lap of Rama and brother ( at Rama’s left ) are existed . And the hill place where the Deities were seated on , was the head place of Bhadra – achalam ( hill ) ,thus this shrine was transformed into Bhadrachalam .

The idols of Vykuntha Rama, Laxmana and Sita were found by Pokala Dhammakka. Pokala Dhammakka, an ardent devotee of Rama lived in the 17th century and was an inhabitant of Bhadrireddypalem, a mile away from this holy place. On one fine night, she had darshan of Rama in her dream who said “the saints and sages are worshiping my embodied moorthy settled on Bhadragiri” and asked her to trace them, perform pooja and attain salvation. On the very next day morning she started searching for the idols-peeped into an ant-hill and found the idols hidden in it. She poured hundreds of pots of Godavari water on the ant-hill which tardily dissolved and gave way for the appearance of the hidden Deities. Since then, she used to perform pooja daily and offer ‘naivedyam’ with fruits fallen from near palmyra tree and constructed a mandapam of thatch hut with the help of local villagers. Bhagawan Rama told Dhammakka that at a later date, one of his devotees would construct a Mandir at this site. Dhammakka waited patiently for the devotee. The devotee turned out to be Bhakta Ramadas.

Fairs and festivals 

Two major festivals are being celebrated every year which were introduced and traditionally celebrated right from the tenure of Bhakta Ramadas. “Vykuntha Ekadasi” a religious festival that attracts lakhs(hundred thousand) of devotees from all over the country at this famous shrine Bhadrachalam, is celebrated in the months of either December or January in ‘Dhanur Masam’ on the day of either Pushya or Margasira shuddha Ekadasi. The ten day festival called Adhyayanotsavams and Dasavatara Mahotsavams(10 incarnations) of Sri Maha Vishnu are preceded to Vykuntha Ekadasi Fete.  On Dasami day , the colourful Teppotsavam is a special attraction to the devotees . The deities of Rama and his consort Sita will be taken into rounds on the holi river Godavari on a well decorated “Hamsavahana” ( on the swan shaped motor launch ) amid display of crackers and stupendous illumination . And on the auspicious Vykuntha Ekadasi day on the early hours exactly at 5 am Vykuntha dwarams at Northern Gate will be thrown open for darshan to devotees .The devotees believe that they will attain salvation after having Vykuntha Dwara darshan .This holi festival attracts lakhs of pilgrims .

Vaaggeyakaara Mahotsavams 

Vaaggeyakara Mahotsavams are being celebrated every year to commemorate Bhakta Ramadasa, a vaaggeyakara and an ardent devotee of Sri Rama. Dhyana Mandir, a prayer hall was constructed in 1972 in memory of Bhakta Ramadasa by Mr. Neelamaraju Venkata Sheshaiah, the then editor of Andhra Prabha by collecting funds from public through donations from Andhra Prabha (Telugu Daily News Paper) readers. Since then, the Vaggeyakaara mahotsavams are being celebrated during Mukkoti Ekadasi by inviting renowned musicians.

Sri Rama Navami Brahmotsavams  

Another major festival, Sri Rama Navami(the most popular one at Bhadrachalam) is being celebrated on every ‘Chaitra shuddha navami ‘ on the auspicious ‘Punarvasu’ -‘Janma Nakshatra’ (birth star), of Lord Sri Rama. The Kalyanamahotsavam of Sri Rama with his consort Sita is celebrated on the holy occasion which falls either in the last week of March or first week of April. This divine festival is celebrated in a resplendent manner amid chanting of hyms by priests in Kalyanamantapam, richly engraved and exquisite sculptures depicting events from our Itihasas and Puranas, at the vicinity of stadium, where lakhs of devotees congregate to witness the fete with great devotional spirit and pay their owes for favours received or Solicited. The kalyanamahotsavam is celebrated on the holy occasion between 10 am and 12.30 pm and the sacred Talambralu showered on the deities exactly at 12 noon. This Sri Rama Navami Festival occassion is being broadcasted by All India Radio and telecast through Doordarshan on the festive day from 10 AM to 12 Noon. This is the only festival which is being covered by Akashavaani and Doordarshan as a Live programme.